LINE Engineering
Blog

  • Geo-linked applications with beacon
    Charlotte Yu 2017.07.10

    In charge of business development and planning of the LINE Beacon platform (Messaging API, LINE Beacon, Customer Connect).

    Hello, my name is Charlotte Yu and I am currently in charge of the business development and planning of the LINE Beacon platform in Taiwan.

    One of the projects I'm working on involves using LINE Beacon as a feasible location contextual technology which can play an important role in LINE’s "Smart Portal" concept to bring people, information and services closer together and march toward our mission of "CLOSING THE DISTANCE".

    Currently, at this early stage, we are focusing on creating successful beacon deployments and use cases to raise user awareness and usage rates.

    Our strategy behind the LINE Beacon platform is to take advantage of LINE’s extensive user base and other LINE services and features popular in Taiwan. We believe that location-awareness will be a driving force in the advancement of mobile technology, and that's why we are building a beacon network by deploying LINE Beacon to as many places as possible. This is in line with two key factors of the online-to-offline (O2O) ecosystem: geo-linked applications using location-aware technology and platforms with a high user base.

    O2O messaging is used to connect the online digital platform to offline merchants. In terms of commerce, the aim of O2O is to drive customers from the online marketplace and platforms (where they spend most of their time) to offline brick-and-mortar stores. This can happen through digital coupons, membership cards, and proximity marketing. That's why we designed various beacon applications to build online-to-offline networks where the virtual world expands to the real world.

    O2O and beacons link everyday products and features such as LINE Coupon, LINE Points, and LINE Shop Card to drive sales. We can push GeoADs (geo-linked advertisements) to promote stores, clients, and events with LINE business accounts (such as official accounts or LINE@ accounts) to nearby LINE users. By encouraging LINE users to walk into stores using LBS (location-based service) incentives such as coupons and stickers, we can enhance the user experience and help LINE@ owners, who have an LBS add-on such as indoor navigation or a shopping guide, achieve higher user retention rates.

    Beacon Bot o2o

    Read More

  • Why You Should Be Building Bots for SNS Services
    JoseLuis Takahashi 2017.07.07

    JoseLuis works as a consultant and product manager for LINE Platform products. His goal is to provide new features and innovation to LINE Platform with latest technologies.

    Hi, I'm Jose Luis from LINE Development Center 1, a lead technical consultant and a product manager at LINE.

    On May 18th, I participated in one of the Engage sessions at The Next Web conference in Amsterdam as an invited speaker. I'd like to share about the Engage session and briefly cover the event itself, but first, I would like to express my gratitude to The Next Web for the invitation.

    Opening

    The opening event was fantastic. It was filled with music and visual effects, which most IT events do not have much acquaintance with. Can you feel the excitement from the pictures?

    Exhibition

    The exhibition was mostly filled with startups with great ideas. Sponsoring companies were looking for investment opportunities. It was great to see such venue set up to help startups. I personally hope to see LINE get more involved in helping out startup companies in near future.

    chatbot 登壇レポート

    Read More

  • WWDC17 Recap
    Taejeong Lee, Hyuk Hur 2017.07.06

    Taejeong Lee is a LINE iOS developer and her favorite character is Brown. Hyuk Hur is also a LINE iOS developer. He is a lucky guy, he attended WWDC for 3 years in a row.

    Introduction

    Hello, we are Taejeong Lee and Hyuk Heo, both iOS app developers at LINE. We had an opportunity to attend WWDC17 held at the San Jose Convention Center, from June 5th to June 9th. WWDC is an event for developers held by Apple every June in California. The event starts with the CEO's keynote speech and is followed by 100 sessions and 200 labs in the course of 5 days, in which attendees can experience Apple’s latest software and technology. WWDC has been held in San Francisco in recent years, but this year, it was held in San Jose, which is regarded as the heart of Silicon Valley and is close to Apple Infinite Loop and Apple Park of Cupertino. This year, 5,300 developers from 75 countries attended the event. Well-serving its reputation as the icon of renovation, Apple did not fail to surprise the world with new ideas and technologies, and we are happy to share them with you.

    WWDC LINE WWDC WWDC17

    Read More

  • Elastic{ON} 2017 Recap
    Jaejin Lee 2017.06.21

    Jaejin Lee is a software engineer developing a massive monitoring system at LINE. He has an eye for cute stuff around him.

    I am a software engineer at LINE and am in charge of developing a monitoring system. I am quite talented at catching cute stuff around me. Thanks to LINE, I was able to attend Elastic{ON} 2017. LINE encourages and supports LINE developers to attend conferences. On this post, I'd like to share my visit to Elastic{ON} 2017 along with some pictures and brief summaries of each session I attended.

    Introducing Elastic{ON} 2017

    On Site

    Elastic{ON} 2017 was held at Pier 48 in San Francisco, U.S.A from March 7th to 9th, 2017. As you can probably tell by the venue name, the conference was held in a warehouse-like building located near the AT&T Park. More than two thousand attendees came from all over the world. The conference was huge.

    Elastic Stack products, especially Elasticsearch and Kibana, are widely used at LINE in various ways. I myself am using Elastic Stack in the monitoring system I am in charge of, to save, analyze and visualize events. Our monitoring system had no analyzing feature or visualizing feature until we used Elastic Stack to add these two features. Implementing the new features was simpler than I expected, thanks to Elastic Stack. However, I did encounter some issues while the system was up and running and solving the problems was quite difficult. Now, we are about to upgrade Elastic Stack to version 5.x. I was in a need to learn from other users' experiences and to learn new features and the optimal ways to implement the new features. This is why I attended the conference.

    Let me start by showing you some pictures of the conference.

    The first thing I did at the conference was getting an attendee card. The conference site was bigger than I expected. The site consisted of session halls, AMA (Ask Me Anything) section, promotional booths, and Elastic booths where I was able to get my hands on the Elastic Stack products.

    Elastic{ON} 2017 LINE Elasticsearch elasticsearch

    Read More

  • Google I/O 2017 Recap
    Seungwon Lee 2017.06.15

    Seungwon Lee and Hyukjae Jang both develop LINE for Android. Hyukjae is also in charge of developing new features by studying user behaviors on the LINE app.

    Introduction

    Hello, my name is Seungwon Lee, I work at LINE as an Android developer. This post is about our visit to Google I/O 2017 held in Mountain View, USA from May 17th to 19th. Google I/O, started in 2008, is an annual developer-oriented conference. Along with Apple's WWDC, Google I/O is by far one of the largest events for software developers worldwide. The "I"and "O"in the conference name stand for "Input and Output" and also for "Innovation in the Open". This conference is renowned for Google announcing its future visions. For me, the conference was a chance to learn the changes in the new Android OS that would immediately affect LINE, and to glance at Google's latest achievements and future plans for web technologies, cloud services and VR (Virtual Reality).

    LINE Android app LINE Google I/O

    Read More